Very interesting. But you describe this effect as neutral. So are their companies that are taking on conservative values at their core? I guess there are some over the years that are explicitly pro-Christian. But other than that, I cannot think of companies which are aligning on the other side of the spectrum.

I also wonder if this is a secondary Trump effect. I notice prior to this latest era, folks would not openly declare a side. But with very strong polarization within certain customer communities one side can start looking rethorically "correct"